What we hold about you, where it came from, and how to make us stop.

01Who we are

Shelf & Scale is a trading name of Shopcienty Limited, a company registered in England and Wales under number 14960765, registered office 7 Bell Yard, London WC2A 2JR. We are the data controller for the information described here. Contact for anything in this notice: [email protected].

02Business contact details we use for outreach

We write to people at brands and distributors whose product ranges we think we can help put on Amazon. To do that we hold a small amount of information about individuals in their working role:

• name and job title
• work email address and, where published, a work phone number
• the company you work for, its website and its public product range
• whether you have replied to us, and what you asked us to do (for example, not to write again)
• whether and when you opened a page link we sent you, and roughly where from: town, country, network and type of device

Where it comes from. Public sources only: your company's website, your public LinkedIn profile, Companies House records, and job advertisements your company has published. We do not buy lists and we do not scrape personal accounts.

Why we are allowed to. Our lawful basis under UK GDPR is legitimate interests: introducing a business service that is relevant to your role, to a company that publicly sells products of the kind we work with. We have assessed this against your interests and rights and keep a record of that assessment. Where the law requires consent instead — for example, sole traders and some partnerships — we do not write without it.

How to make us stop. Reply to any email with the word unsubscribe, or write to [email protected]. We add you to a suppression list the same working day, and we keep that list so we do not contact you again by mistake.

How long we keep it. If you do not reply, we delete your details 12 months after our last message. If you reply, we keep the thread for as long as we are talking, and for 12 months after it ends. Suppression-list entries are kept indefinitely, because that is the only way they work.

Who else sees it. Nobody outside Shelf & Scale, except the email and contact-management providers that carry our messages (Snov.io for contact management and our email host) and Cloudflare, which hosts this website and stores its visit records, acting on our instructions. We do not sell or share contact details.

03This website

No cookies, no third-party analytics and no advertising pixels. Fonts are served from this site, so the page makes no third-party requests.

Our server keeps a short record of each page visit: the page, the time, the approximate town and country, the network the visit came from and the type of device and browser. We do not keep IP addresses. Page links in our emails carry a short code, so a visit from one of them is linked to the person we wrote to: it tells us the page reached you and when to follow up. We keep visit records for 12 months, share them with no one, and delete them on request.

If you email us, we keep the thread only to reply to you, share it with no one, and delete it on request. If you send us a catalogue or product data for a listing sample, we use it to build that sample and for nothing else, and we delete it if you ask.

04Your rights

Under UK GDPR you can ask us for a copy of what we hold about you, ask us to correct or delete it, and object to our using it, including the visit records described above. Write to [email protected]; we answer within one month. If you are not satisfied with our answer you can complain to the Information Commissioner's Office at ico.org.uk.

This notice applies to Shelf & Scale's outreach and to shelfandscale.com. It will be updated when our practices change, with the date above.