Send your range
A product list, catalogue link or a few priority products. Tell us whether you sell directly or through retail partners.
one emailAmazon UK · catalogue & brand management
Your brand on Amazon,on your terms.
A direct launch on your own account, an existing catalogue that needs putting right, or a range sold through retailers and Amazon Retail. We select the products, build the pages from your approved facts and photography, and measure the commercial result.
Start with one free sample. Agree the range, deliverables and costs before paid work; approve every batch before submission.
Copy & keywords✓
Product images✓
Catalogue data✓
Derma V10 · Lavender Sleep Patches · see how it was built ↓
25 SKUsA focused starting project. Select the products before committing to a wider catalogue rollout.
2 accountsWe also operate two UK seller accounts ourselves. Our examples come from practical listing work.
1 sampleA draft title, key product copy and a gallery concept — free, so you can judge the work.
01 · The opportunity
An Amazon launch, an existing catalogue, or a range sold through retailers?
For a direct launch, we select products and prepare the account and listings. For an existing catalogue, we identify the content and availability issues worth addressing first.
For brands selling through retailers or Amazon Retail, we confirm the supply relationship, content permissions and available data. The project fits the way your business sells.
Product demand informs the shortlist. Stock, margin, delivery and your priorities determine what goes first.
Direct sales
Assess revenue after product, marketplace, fulfilment, returns, advertising and agency costs.
Retail relationships
Track retail sales separately from your wholesale orders and contribution. Agree the data before a paid test.
One British bedding group · lines on its own site (September 2026)858
The same group · pages on Amazon UK under its own brand5
02 · See the difference
The same product. A clearer buying decision.
As listed in the trade catalogue
3 gaps marked
Relaxing Lavender Sleep Patch 5s · Brand: Derma V10 · Pack: 5 patches · Age: 3+ · Image: 1 supplied
A product name people can understand. Keep the brand, product type and pack count clear. Search research informs the wording; approved product facts determine the claims.
Images that answer buying questions. Show the product, what arrives and the relevant details. Family layouts and variant adaptations are agreed in the quote.
A sample you can inspect. This demonstration uses a product sold through our own account. Your sample follows the same approach, using your specifications and approved photography.
03 · What we take off your desk
Build the right pages. Support the range as it grows.
01
from £2,400 fixed
Catalogue Launch & Refresh · project
New listings or improvements to existing pages: product copy, relevant search terms, gallery layouts, product data and agreed catalogue corrections. Start with a selected range and a fixed scope.
02
£600–1,300 / month
Catalogue Care · ongoing
Monitor the agreed catalogue, investigate unavailable or suppressed listings and prepare approved updates. A monthly allowance for cases, content changes and new products is set in the quote, with a catalogue report.
03
from £1,500 / month
Channel Growth · management
Catalogue Care plus agreed campaigns, performance reporting and eligible A+ or Store updates. Confirm account access, data and a separate advertising cap before the test starts.
Your team retains pricing, stock, fulfilment and financial control. We assess the results against the commercial measures agreed with you.
04 · Clear prices, clear scope
A clear starting scope. A price agreed before work.
Begin with a fixed launch or content-improvement project. The packages below are starting scopes; your written quote confirms the products, creative work, access and delivery dates. Ongoing support is optional.
Start · fixed projects
Pilot Wave S
£2,400 fixed
25 selected SKUs, galleries for two product families, A+ for two lead products and agreed catalogue setup.
Pilot Wave M
£3,900 fixed
50 selected SKUs, galleries for three product families, A+ for three lead products and agreed catalogue setup.
Pilot Wave L
£7,400 fixed
100 selected SKUs, galleries for five product families, A+ for five lead products and agreed catalogue setup.
Expand · indicative rollout rates
Listing copy
£10–15 / SKU
For an agreed rollout: title, key product copy, relevant attributes and search terms from approved product data.
Copy + hero
£25–35 / SKU
Listing copy plus an adaptation of your approved main product photograph. New photography is separate.
Full listing
£50–70 / SKU
Copy, product data and image adaptations from approved family layouts. Original creative development is scoped separately.
A+ content
£250–350 / hero SKU
An agreed A+ treatment for a lead product, subject to eligibility. Brand Story from £400.
Maintain & grow · optional monthly support
Catalogue Care
£600–1,300 / month
Monthly catalogue monitoring, case support and a defined update allowance. Scope depends on range size and complexity.
Channel Growth
from £1,500 / month
Includes Catalogue Care plus agreed campaigns and reporting. Advertising spend is additional; Care is not charged twice.
Example: a 50-SKU project is £3,900 once. Add ongoing support only if needed. Campaign fees and advertising spend are agreed separately; any tailored proposal states its differences from these standard scopes.
What the quote confirms
- Creative scope. Each project includes up to three secondary gallery layouts per agreed product family, adapted to the selected SKUs using supplied photography. Two consolidated revision rounds are included.
- One SKU means one sellable variant. A different size or pack quantity counts separately. Per-SKU rollout rates assume approved family layouts and a batch of 100+ SKUs; smaller or unusual scopes receive a fixed quote.
- Payment and timing. 50% deposit, balance on content sign-off. Target the first agreed batch within ten working days of approved inputs and access; confirm the full schedule separately. Amazon processing is outside that period.
- Separate where needed. VAT, advertising, physical photography, new creative beyond the allowance, account recovery and complex catalogue repairs. A+ requires confirmed eligibility; revise scope and fee before work if unavailable.
- Your files and approval. Receive the agreed content and deliverables on payment. We submit through authorised access or hand files to your team. Submission and display remain subject to Amazon acceptance.
Pilot Wave M
£3,900 fixed05 · A simple start
Your catalogue is the starting point.
Start by email with what you already have. Agree one sample product, review the work, then decide whether to proceed.
Review one free sample
Within five working days of agreeing the brief: one draft title, key product copy, a gallery concept and a recommended starting scope.
free · one productApprove the project
Agree the range, fees, account permissions and delivery dates. Review each content batch before submission.
fixed scopeDecide what comes next
Review content delivery and the data available. Add a separately budgeted commercial test or ongoing support where it has a clear purpose.
measure & decide06 · Good questions
Before you send the file.
Is this right for our brand?
We work with brands and distributors launching on Amazon, improving existing listings or supporting retail relationships. Start with a selected product family; larger catalogues can follow in agreed batches. Smaller ranges receive an individual scope.
What information do you need from us?
A product list or catalogue link is enough to start. For production, we confirm current specifications, original images, claims, pack quantities and the permissions needed. For a commercial test, we also need relevant cost and sales data.
Do you need access to our Amazon account?
Not for the free sample. For delivery, use an authorised restricted user or receive files for your team. For retail-led channels, we first agree the content route and participating partners. All submissions need your approval.
How long does a 500-SKU range take?
We quote a batch schedule after checking product families, source data, image adaptations and catalogue issues. Target the first agreed batch within ten working days of approved inputs and access. The full 500-SKU schedule is agreed separately; Amazon processing may add time.
Can you improve existing listings?
Yes. We review the current content and permissions, then prepare supported updates or catalogue correction requests. Brand Registry can provide additional tools but does not guarantee acceptance. Complex repairs are itemised before work starts.
Will our titles read like keyword lists?
No. We lead with the brand, product type, relevant distinguishing details and pack size. Search research helps choose natural wording. Claims and intended users follow approved specifications, and titles are checked against applicable category requirements.
Does a person read every listing?
Yes. Validation checks support a human review of product facts and content before each batch is submitted. If Amazon rejects a submission, we investigate and address issues within the agreed scope; platform acceptance cannot be guaranteed.
Who owns the content and files?
You receive the agreed copy, gallery deliverables, A+ layouts and product-data files on payment. Your account remains yours. Any third-party asset licences are identified in the quote.
What is separate from the project price?
Advertising spend, ongoing management, new physical photography, extra creative concepts and complex catalogue or account recovery work are separate unless included explicitly. Prices exclude VAT. Your fixed quote itemises the agreed scope.
Do we need an ongoing contract?
No. Start with a defined project. Any ongoing service has a separate scope, fee and notice period agreed in writing. Channel Growth includes Catalogue Care; you do not pay both fees for the same scope.
Seller Central, Vendor Central, or retail partners?
Our hands-on selling experience is in Seller Central. For Vendor or retailer-led arrangements, we confirm the supply model, contribution route, permissions and reporting before proposing work. A change in selling model is scoped separately.
Only Amazon UK, or Europe too?
Amazon UK is our starting focus. Expansion into another market is a separate scope covering local product language, marketplace requirements, fulfilment and the tax and product-compliance responsibilities that your team must confirm.
We own several brands. Which goes first?
We shortlist a suitable starting range using demand, existing performance, stock, costs and your priorities. Agree one product for the free sample; a wider portfolio review is scoped separately.
How do you measure commercial value?
For direct sales, assess revenue after applicable taxes, product costs, marketplace fees, fulfilment, returns, advertising and agency costs. For retail relationships, distinguish consumer sales from your wholesale orders and contribution. Agree data and a baseline before a test; insufficient evidence is reported as inconclusive.
Let’s look at your range
Start with one product. See what we can do.
Email your catalogue or a product link. Within five working days of agreeing the brief, review a free sample and fixed project quote. No commitment to proceed.
Start by email · no account access for the sample · no obligation
Kevin Stekhin · Founder, Shelf & Scale. Your contact for the initial brief and project scope.
[email protected]Recruiting for an Amazon manager at the moment? There is a version of this for the months before they start.